What We Do

Social Edison wants you to have more fun with technology, so we create innovative digital fixes to the challenges businesses and consumers face online. We create ideas as a conduit for better social, marketing and mobile experiences. And that’s fun for everyone. Are you getting the picture here?

If you’re not born yesterday, you know crowdfunding is getting big. Our first product is Crowdjammer, and it fixes the backer-support and marketing issues that face the crowdfunding industry. —- You’re welcome.

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Crowdfunding is becoming the ultimate avenue for product launches, and in 2013 this avenue will extend to companies wanting to raise startup capital. The market is exploding and is growing into a multi-billion dollar industry.

In a typical campaign, the startup targets their audience, hoping to raise enough money to deliver needed capital from hundreds or even thousands of donors. With countless platforms to run a campaign, there is still no way to easily market and build an audience to assure enough donors arrive to build a successful campaign.

Crowdjammer is a unique, turnkey technology that helps crowdfunders build and market their campaigns successfully across all crowdfunding platforms, including Indiegogo and Kickstarter. This is accomplished by fusing all marketing best-practice from social, email, and community into a comprehensive hosted-software, with detailed guides that increase the probability for success.

The solution is currently in private beta, and Crowdjammer will be made available to the public in May 2013.

Check out Crowdjammer now.

Who We Are

Social Edison

Social Edison, led by CEO Danny Kastner, is a technology company that innovates with a fan-first approach towards social network fan interaction. We set out to change the gravity laws of social media where very few fans actually see and respond to messaging. Thus was born our core technology platform, Minty Swirl, and we built the simplest approach to drive social fans to more direct interaction with non-profit organizations, entertainment companies, sports franchises – any brand at all!

With technology in hand we set out on a great mission.

 

Danny Kastner

Chief Electric Officer, Social Edison

Serial entrepreneur Danny Kastner coined the phrase “social network marketing” in 2004 while developing large-scale, online engagement technologies for Microsoft. It was then that Kastner noticed the need to find synergies for entertainment studios and the social Internet. With FanRocket in 2006, Kastner built custom social marketing solutions for Paramount, CBS and other giants. FanRocket was also an early innovator in online, brand-integrated content with HSN and NBC.

A decade earlier, Kastner began his tech career with the launch of several successful start-ups, including Music Interactive, an online music portal in 1993, and POPstick, an early innovator in rich media, e-mail and social network marketing in 1998. The MIT-educated CEO is also a musician, whose creative works have earned multiple awards from BMI and ASCAP. As a pianist, his LA-based group, Jazz Punks, delivered the top-charting jazz record Smashups in 2012.

 

Kathleen Minogue Keagy

Director of Executive Projects

With a resume that ranges the worlds of business, marketing, education and the arts, Kathleen Minogue Keagy has made a career of wrangling creative ideas into cohesive projects. She fostered emerging artists in the classroom and at non-profit organizations before her combination of creativity and business savvy landed her at JPMorgan where she helped build relationships with leading technology venture capitalists. As a freelance writer,  Keagy develops high level marketing materials for corporate clients including Viking River Cruises. Keagy is also a producer, director, choreographer, actor, singer and dancer. Most recently, Keagy turned her creative talents to film, producing the crowdfunded short “Ending Up”.

 

Cory Hills

Director of Engagement

Dr. Hills is a multi-percussionist, composer, and storyteller who has toured the world performing in venues from concert halls to art galleries. Hills’ background in innovative pedagogy and training helps to drive successful outreach to the social branding and crowdfunding areas.

 

Contact

For more information or questions about any of the projects, please email social@socialedison.com.